For: Marketing Strategists & Brand Teams

Measure AI Share of Voice

The problem

You can measure traditional share of voice in media and advertising — but you have no visibility into your AI share of voice. As AI search handles more buyer queries, not knowing your AI SOV means missing a critical dimension of competitive positioning.

The solution

Answer Insight computes your AI share of voice automatically: across your target query set, it tracks every brand mentioned in AI responses and calculates your percentage of total brand citations. See your AI SOV by platform, by query type, and over time.

How it works

Define your competitive query set

Select the category queries that represent your competitive landscape. Answer Insight will track all brand citations in responses to these queries.

Add competitors to track

Add your 2-5 key competitors. Answer Insight records their citations alongside yours in every query run.

Review your AI share of voice dashboard

See your percentage of total brand citations across your query set — broken down by platform, by query type, and over time.

Identify SOV concentration and gaps

Find where your SOV is strongest (queries and platforms where you lead) and where it is weakest (queries where competitors dominate). Prioritise accordingly.

Track SOV trends

Monitor your AI SOV trend monthly. A rising SOV trend indicates your GEO investments are working. A falling trend indicates competitor gains that need a strategic response.